The 1966 Alfred Hitchcock Summer Theatrical PSA was shown before the ShowEast premiere of “Hitchcock”starring Anthony Hopkins and Helen Mirren. Almost 50 years later, the summer theatrical campaign remains the main source of fundraising for the Will Rogers Institute. We couldn’t do it without the support of the exhibition and distribution community. We hope you enjoyed this flashback in time. To learn more or to be an important part of our summer fundraising tradition, please visit the Will Rogers Institute website.